Word: mms
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Dates: during 1960-1969
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...however, that fractional distance has become an $800 million-a-year consideration to the U.S. tobacco industry. Six-tenths of an inch is the difference in length between king-size cigarettes and the 100-mm. size, the hottest new item in the tobacco business. Estimates are that the 100-mms. will get 8% to 10% of the $8 billion cigarette market this year v. only 2% last year, when they were first introduced...