Word: mobiles
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Dates: during 1970-1979
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...companies are buying. Accusations of profiteering and veiled threats of federal crackdowns have driven the energy conglomerates to mount a massive and unprecedented media blitz aimed at changing their public image. Last year the oil industry spent over $100 million on advertising, much of it unabashedly political. Mobil alone spends about $5 million a year, and from 1973 to mid-1976 not a penny went to product advertisements. Instead, the entire budget went to buying huge amounts of newspaper, magazine and television ads devoted to the now-familiar oil company theme--that somehow the government and those no-good liberals...
...instance, early this year Mobil ran an ad entitled "Infamous Energy Mysteries: Case No. 3." The ad decried the situation in Gilette, Wyo., where Mobil owned a coal field but was at that time unable to mine it because of delays caused by environmental "over-regulation" and "red tape." The extent of these bothersome requirements became clear only later in the ad: the government required Mobil to assess the environmental impact of the proposed surface mining and required it to devise a plan to reclaim any areas that suffered adversely. The ad demurred, "We want to protect the environment...
Clearly, the regulations did not "thoroughly frustrate" energy development but merely assured that such development proceeded in accord with the need for protecting lands from the ravages of surface mining. What's more, Mobil's claim to environmental altruism is dubious. The regulations is question were established in the first place only because companies like Mobil had ignored environmental concerns and left strip-mined areas looking like lunar wastelands. In any case, the position itself was clear: "At a time when the public is being asked to make sacrifices to help allay America's energy crisis, shouldn't the government...
When Carter's energy plan was announced last spring, though, Mobil's arguments took a curious turn. It seemed that Carter wanted to expand the use of coal in industries that had previously used oil, and Mobil got a little bit frightened. While coal was a pleasant sideline for the energy conglomerate, oil was its mainstay; so suddenly and mysteriously Mobil acquired an environmental conscience. In an ad entitled "Musings of an oil person," Mobil questioned the desirability of a switch to coal on the grounds that it raised serious environmental questions, including the problems of strip mining...
...seem to be rising to the challenge. They are welcoming and searching out Democratic defectors and trying to shed their country-club image of Wasp exclusivism. Says the Free Congress Committee's Weyrich: "In the past, we conservatives have paraded all those Chamber of Commerce candidates with the Mobil Oil billboards strapped to their backs. It doesn't work in middle-class neighborhoods...