Word: mobiles
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Dates: during 1970-1979
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...Exxon, Texaco. Mobil Oil, Standard Oil of California, Gulf Oil. Standard Oil (Ind.). Shell Oil, Atlantic Richfield, Continental Oil. Phillips Petroleum, Union Oil of California, Sun Oil, Ashland Oil, Cities Service, Amerada Hess, Getty Oil, Marathon Oil. Standard Oil (Ohio...
Undaunted, Emilio Ambasz, 33, curator of design at Manhattan's Museum of Modern Art, decided two years ago that what New York and other cities needed was a totally new look in cabs. He secured grants from the Mobil Oil Corp. and the U.S. Department of Transportation, sought advice from New York's Taxi and Limousine Commission, and drew up a 160-page study on taxis and their ideal specifications. He then persuaded five manufacturers to submit fresh designs based on the study. This week, Ambasz's dream, "The Taxi Project: Realistic Solutions for Today," went...
Last January Mobil executives were invited to be interviewed for the series. They kept putting off an appearance until it was too late, explaining in the ad that they did not want their remarks to be edited. Said Mobil Spokesman Raymond D'Argenio: "We've been screwed too many times by people coming in here, talking to us for a half-hour or an hour and then excerpting two minutes of one of our guys scratching his nose...
Free Time. After the series appeared, Mobil Vice President Herbert Schmertz, the company's public affairs chief, asked to buy 30 minutes of WNBC-TV's air time to reply. The station turned him down, citing an NBC rule against paid statements on "controversial" issues, a policy supported in a 1973 Supreme Court decision. Instead, WNBC-TV News Director Earl Ubell offered Mobil two or three minutes of free time on the evening news program, to be followed by a few more minutes of questioning by Trotta. Company executives declined, arguing that the time would not be enough...
Newspapers have letters-to-the-editor columns and op-ed pages to accommodate outside voices; broadcast equivalents are harder to find. The FCC encourages local stations to let viewers and listeners answer station editorials, but not news and documentary programs. In a Mobil ad that appeared opposite newspaper editorial pages the same day as the "hatchet job" blast, the company urged consideration of a "voluntary mechanism" for reply that would be "developed by the press [and] which would promote free and robust debate...