Word: mobiles
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Dates: during 1970-1979
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Many well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco...
...Western countries except France, nationalized the operations of Phillips, Royal Dutch/Shell, West Germany's El-werath and Italy's Ausonia because they refused to turn over 51% of their interests to the state-run oil company. Getty Oil has agreed to Algeria's terms, and Mobil is considering doing the same. El Paso Natural Gas was exempted, evidently because Washington has yet to rule on its application to supply one billion cubic feet of Algerian gas daily to the U.S. East Coast-at considerable profit to Algeria...
Gasoline is another difficult product to sell. In Delia Femina's view, Mobil's "We want you to live" campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more...
Among the biggest companies in the top ten, General Motors was No. 1, as always, in sales, followed by Standard Oil of New Jersey, Ford Motor Co. and General Electric. IBM moved up to fifth place, and Chrysler down to sixth, just ahead of Mobil Oil and Texaco. The largest gain among the big ten was made by that exclusive club's sole newcomer and only conglomerate, ITT, which scored a 34.6% sales increase, boosting it into ninth place, ahead of Gulf Oil. U.S. Steel, a member of the club since the list was first published in 1955, dropped...
More Untapped Riches. Exploration around Malaysia is also picking up. Gulf, Mobil and Amoco have received concessions off the west coast; Esso has drilled four wells off the east coast since last May and has found enough promising signs to call up another rig. Royal Dutch/Shell, which has the only offshore wells now producing in Southeast Asia, has brought a third rig from the U.S. to its site off Brunei. And half a dozen companies have begun surveys off southern Thailand...