Word: mobilization
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SOCONY-VACUUM OIL CO. will follow Esso Standard Oil Co. (formerly Standard Oil of New Jersey) in changing its name to reflect the trademark on its products. The company will change to Socony Mobil Oil Co., Inc., to tie in with its Mobilgas, Mobiloil, Mobilheat products...
...when the government brings a trial injunction, that after the dissolution the Standard Oil companies were to pursue whatever lawful courses they chose, and that this course is distinctly lawful, for Vacuum and Standard of New York are noncompetitive. In the U. S., Vacuum concentrates on lubricating oil (Gargoyle, Mobil oil), Standard of New York on gasoline (Socony) Abroad, Vacuum markets gasoline and kerosene in Egypt, parts of Europe, Africa, and Australasia, while noncompetitive Standard of New York does the same thing in the Near East, India, Aden, and the Orient...