Word: mobilize
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...interest in keeping that oil flowing is not only strategic. The Middle East reserves are controlled by seven companies, known to oilmen as "the Seven Sisters." Five of them are American-owned: Jersey Standard, Mobil, Texaco, Gulf and Standard of California. (The other two are British Petroleum and Shell.) U.S. companies produce 100% of Saudi Arabia's oil, 75% of Libya's, 50% of Kuwait's, 40% of Iran's and 25% of Iraq's. The companies' investments are calculated to be $2.2 billion in book value alone. A more realistic assessment of their...
...that one organization or the other ought to change its name. Undeterred, Henry Ford has plunged into other controversies. Last December he renewed a call for mandatory auto inspection in all states, maintaining that it is necessary not only for safety but also for pollution control. Ford Motor, like Mobil Oil and other firms, is also about to begin a lobbying campaign for tougher state laws against drunken driving...
Many well-known national firms?Pepsi-Cola, Mobil Oil and American Tourister among them?have long used red, white and blue in their trademarks. In view of the conflict over the flag, however, many advertising directors are beginning to shy away from the national colors. Says Charles Overholser of Young & Rubicam: "Overuse could easily offend consumers." The aesthetics of the flag as high fashion are also somewhat in dispute. "I just dig the colors," says a Berkeley coed with a flag knee patch. "And I love stars. The flag's groovy from an aesthetic viewpoint." Marget Larsen, a San Francisco...
...Western countries except France, nationalized the operations of Phillips, Royal Dutch/Shell, West Germany's El-werath and Italy's Ausonia because they refused to turn over 51% of their interests to the state-run oil company. Getty Oil has agreed to Algeria's terms, and Mobil is considering doing the same. El Paso Natural Gas was exempted, evidently because Washington has yet to rule on its application to supply one billion cubic feet of Algerian gas daily to the U.S. East Coast-at considerable profit to Algeria...
Gasoline is another difficult product to sell. In Delia Femina's view, Mobil's "We want you to live" campaign is smarter than most because it says that the company really cares about its customers. Beer campaigns are tough. Delia Femina contends that Stan Freberg's "Ballantine's Complaint" campaign, a takeoff on Portnoy's Complaint, was based on the wrong premise. "How many beer drinkers can read?" Delia Femina asks. By his reckoning, Schaefer, a Brooklyn-based brewer, has the best advertising theme: "The one beer to have when you're having more...