Word: mobilize
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...Standard Oil of New Jersey, the industry's front runner, increased profits 12.7%, to $320 million-another record quarter like the ones at Mobil (up 14.8%), Texaco (13.3%), Shell (13%), California Standard (10.5%), Gulf (10.1%) and Cities Service...
Married. Amy Vanderbilt, 59, oracle of manners whose Complete Book of Etiquette has sold 1,500,000 copies to date; and Curtis Kellar, 51, a Mobil Oil Corp. lawyer; he for the second time, she for the fourth; in Manhattan...
...come-on TV jingle for Sun Oil Co.'s "Sunny Dollars" game, and each week a high-speed teletype hammers out the names of winners, followed by amounts ranging from $1 to $1,000. Humble Oil invites drivers to stop by at its filling stations to play "Tigerama." Mobil's "Winning Line" offers $1,000 to anybody who completes a card with pictures of three gas pumps; Sinclair offers up to $2,500 to customers who match up coupons to spell out a slogan in its "Dino Dollars" contest. With no requirement that the driver buy gas (thus...
Jersey has a lot of big company on the international scene, including such other U.S. firms as G.M., Ford, Chrysler, General Electric, IBM, ITT, Union Carbide, Du Pont, 3M, Kodak, Texaco, UniRoyal, Mobil, Boeing, Pfizer, Olin Mathieson and Corn Products Co. Together, they are rocking the world. Their globalization is an inevitable showdown between modern technology and old-style nationalism. Technology is an odds-on favorite...
Taking Up the Slack. After President Johnson set up his program of voluntary restraints on the flow of U.S. investment abroad in 1965, hitting the European capital market through a Luxembourg holding company came into vogue among U.S. companies. Mobil Oil, the first to be enticed, organized Mobil Oil Holdings, S.A., and in June 1965 floated a $28 million bond issue to finance foreign operations. Uniroyal, Bankers Trust, Du Pont, Alcoa, Honeywell, ITT, and Standard Oil (Indiana), among others, followed Mobil's lead...