Word: mobilize
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...British banking Establishment-and won. His S. G. Warburg & Co. also plotted most of the press takeovers by both Lord Thomson and Cecil King, helped Chrysler buy into Rootes Motors, arranged financing for Italy's autostrada, managed the first U.S. corporate bond issue in Europe, for Socony Mobil last year...
...business: 13th-ranking Doyle Dane Bernbach, whose sophisticated soft sell for Volkswagen and inverted hard sell for Avis has spawned a school of imitators, and 18th-place Grey, whose strong suit is marketing. Since last September Doyle Dane has received new billings worth $35 million from U.S. Rubber, Mobil Oil, Gillette, Ocean Spray, Bankers Trust-and only last week another $6,000,000 to $8,000,000 from Lever Bros. For the chief casualty, Foote, Cone & Belding, the switch meant the loss of more than $12 million in billings for such products as JellO, S.O.S. scouring pads and Kool...
Nothing gladdens a stockholder's heart like a split, and last week five major U.S. corporations announced splits. They were IBM, Philip Morris, United Air Lines, Standard Brands and Socony Mobil. For IBM, the three-two split of shares now at 497 was the tenth since 1926; it meant that an investor who bought 100 shares for $2,750 when IBM was founded 52 years ago would now have 19,231 shares worth $9,557,800, along with $586,300 in dividends. Speaking of dividends, such corporations as Borden Co., Olin Mathieson and American Tobacco raised theirs last week...
...grand industrial-development plans. Among other things, they seek a stronger voice in the companies' policies and the power to fix the world price of residual fuel oil, of which Venezuela is the prime supplier. By pressuring the subsidiaries of such U.S. giants as Jersey Standard, Gulf, Socony Mobil, Texaco and Atlantic Refining, they also hope to persuade the U.S. Government to increase the import quotas for Venezuelan crude oil, which brings a higher price than fuel...
Honeywell thereby joins the parade into a European bond market where virtually no U.S. corporation had ever dealt-until seven months ago. Since then a dozen companies, including Socony Mobil, U.S. Rubber, General Electric, Gulf, IBM and Du Pont, have floated bond issues in Europe. Altogether they raised $297 million, or a quarter of all the world's bond money gathered outside the U.S. during the year; between bonds and bank borrowing, American companies accounted for the largest share of Europe's financial activity. In 1966 U.S. firms expect to spend about $1.5 billion on European expansion...