Word: mobilize
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...home turf. For almost three decades after World War II, the great international oil companies based in the U.S. and Europe controlled the supply of the world economy's lifeblood. At the peak of their clout in the 1960s, the renowned Seven Sisters -- British Petroleum, Gulf, Esso (now Exxon), Mobil, Royal Dutch/Shell, Standard Oil of California (now Chevron) and Texaco -- ruled with unquestioned authority. They discovered crude oil in the Middle East and Asia, shipped it to the developed world in their own tankers, processed it in their own refineries and sold it through gas stations that carried their logos...
Actually the reverse is likely. Corporate arts underwriting oscillates with the laws on tax deductions, and the NEA controversy could reduce it. In any case, corporations prefer "safe" institutional culture: Ford puts Jasper Johns in the National Gallery, Mobil puts Masterpiece Theatre...
...money. Surveys show that consumers will even pay a little extra for a product if they can be persuaded that it will ease the garbage glut. But as manufacturers rush to hype the healthy-planet virtues of their products, some seem to be badly overdoing it. Mobil officials said last week that the company will no longer tout its Hefty trash bags as "degradable" because of "mounting confusion" over just what the label means. Mobil was taking a hint. The attorneys general of California, New York, Texas and five other states have launched a joint investigation to determine whether claims...
...Federal Trade Commission has started looking into other manufacturers' degradability claims as well. Barry Cutler, director of the agency's Bureau of Consumer Protection, says "several major companies" besides Mobil "have advised us they will stop making environmental claims." Dow Chemical has reportedly removed such labels from its Handi-Wrap plastic wrap...
...sure, the dollar signs are hard to miss in TV sports these days. One can see them in everything from Bo Jackson commercials for Nike footwear to the corporate logos attached to a growing number of major events (among the newest additions: the Mobil Cotton Bowl and the Federal Express Orange Bowl). "It used to be that sport was sport, and business was business," says Norman Chad, who writes about media for the sports daily the National. "Now sports is business. Something that was once sweet and in some ways idyllic now is in the mud with everything else...