Word: mobilize
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...with fables, up with Mobil, up with Herbert Schmertz [Feb. 11]. I have been highly entertained and intellectually stimulated by these clever commercials. Edward and Mrs. Simpson is excellent; the commercials are better...
...million Amoco settlement is by far the biggest in the two-year-old Government investigation of oil-company pricing. Last December, Getty signed a $75 million consent decree; in the preceding 22 months, settlements with a number of companies, including Kerr-McGee, Cities Service, Gulf, Mobil and Phillips, totaled less than $690 million. Although the firms insist that the DOE'S pricing regulations are contradictory, confusing and capricious, the profit-rich energy companies are unlikely to attract much sympathy. Amoco's earnings jumped 70% in the last quarter of 1979 and 40% over the full year. Said Energy...
...initiate that dialogue, a Mobil spokesman says the corporation sponsors such series as "Edward and Mrs. Simpson," using them as a vehicle for their advertisements. "Mobil sponsors these programs because they establish a relationship with the kind of public the corporation is trying to reach--thought leaders, intellectuals, political decision-makers, people to whom that kind of program might possibly appeal. Of course," the spokesman adds, "we also feel that it's quality programming the American public ought...
...intransigience of the three Post-Newsweek stations has made little difference to Mobil. It is getting its point across to America. Fifty-four stations across the United States still air the series, reaching even the broadcast areas close to the three stations that turned down Mobil...
...possible Energy Action bid for equal time that, if successful, could have the strongest effect on this issue, and on Mobil's and other future television advertising. Mobil's strong corporate issue-oriented commercials may signal the beginning of a new kind of television advertising, a packaging of philosophy as well as products. If the stations are required under the Fairness Doctrine to grant opposition groups equal time, however, they may think twice about letting such an advertising trend spread. Otherwise, America may see a new sophistication in advertising, a more complex propaganda. Consumer groups could find themselves protecting society...