Word: mobilized
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Dates: during 1960-1969
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Plunging Roots. Socony Mobil uses films in a fine game for teenagers. Thirty-six kids at once sit in drivers' seats, hold steering wheels, adjust themselves to brakes and accelerators, and stare at a road ahead of them which is shown on small, individual screens. With a whoosh and voom, they're off, all 36 zinging up the same road in a contest to see who is the most economical and safest driver. They are graded electronically as they meet situations-a school bus discharging its tender cargo, an idiot driver warping and woofing all over the right...
...Dutch coast, but the biggest pockets of gas are now thought to lie in the waters off Germany. Bonn's Ministry for Economic Affairs has more than 25 requests for permission to drill in German waters, including one by the German-American North Sea Consortium that includes Socony Mobil, Indiana Standard and Esso. The consortium is prepared to spend $25 million this year and next drilling for gas off the German coast, and will soon start to drill near the island of Borkum...
...Grace, Monsanto, Allied and Du Pont. Since few farmers still rely on the less effective animal fertilizers, many meat packers-including Armour and Swift -have kept up with the times by diversifying into chemical fertilizers. Lately, half a dozen U.S. oil companies-among them, Gulf, Socony Mobil, Cities Service and Kerr-McGee-have come into the business in a big way by buying up smaller fertilizer companies as marketing arms for petrochemical byproducts that they turn into ammonia fertilizers...
Twist Song. Chrysler stirs up attention among youngsters with its high-powered Plymouths and Dodges, which are the current big winners in drag racing. General Motors, though it carefully shuns racing, plans to have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from...
...stave off attacks on the 27½% oil-depletion allowance. And it does him no harm in businessmen's eyes that as a U.S. Senator he voted "right" on labor issues less than half of the time by the estimate of the A.F.L.-C.I.O. "I expect," said Socony Mobil Oil Chairman Albert Nickerson, "that he will follow a middle-of-the-road course and be friendly to business...