Word: mock
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Dates: during 1970-1979
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...with a tough-minded style that stresses product features. The agency and its principals-Ed McCabe and Marvin Sloves-pitch for Volvo and have brought the brand name to the poultry business with fabulously successful ads for Perdue chickens. They feature a squeaky-voiced Frank Perdue telling consumers with mock solemnity that it "takes a tough man to make a tender chicken" and insisting that his birds are more pampered than the people who eat them...
Easy Vanity. As this collection of mock essays about mock artists amply demonstrates, no aesthetic theory is too lunatic for Domecq to explain and applaud. He takes up the cudgels for the late César Paladión, an imaginary novelist who followed the path of rigorous logic straight into absurdity. Since all writers, Paladión reasoned, borrow words and sometimes even phrases and lines from other writers, why not take this process as far as it can go? "Reaching into the depths of his soul," Domecq prattles, "he published a series of books that expressed him utterly...
...runs a sticker, barely legible in tiny print, fixed below an owl's nest in one of Joseph Cornell's boxes. Who could doubt that the white owl staring from its cave of bark is the artist himself, or that the mock prospectus is a kind of manifesto...
...believe that the Angolan people, after having fought 14 years against Portuguese minority rule, will willingly submit to Russian-backed minority rule is to mock the conception of liberation and genuine human progress. The Americans found in Vietnam what the Russians are quickly finding in Angola, a hostile, guerrilla-organized rural majority intent on victory...
...show begins in a straightforward satiric vein, using the vehicle of a "Miss or Mr. American Talent" pageant to mock American commercialism and the competitive ethic. When the slimy, selfindulgent M.C. introduces the six stereotypical contestants, all familiarly insipid, we remain anchored in the comfortable world of parody. With the song "An Atypical American Family," however, parody is replaced by a rude inversion of values; to the music of "Mame," a brother who pulls wings off flies and a sister who carries a onearmed doll confess their mutual hatred in starkly unfunny terms. A similarly violent mood underlies "The Hard...