Word: mocks
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Dates: during 1990-1999
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...directors gathered last week in the spacious, peach-carpeted 68th-floor boardroom, the reports they faced were overwhelmingly bad. A mammoth increase in advertising had scarcely budged sales. Profits were way down. The Christmas selling season was the worst in 15 years. One piece of news especially seemed to mock the setting's regal grandeur. Sears, officially, is no longer America's largest retailer. The new king: Wal-Mart, a onetime backwoods bargain barn that, according to late figures, has pulled past Sears in North American sales. K mart, advancing steadily but less spectacularly, edged up just behind Sears, leaving...
General Colin Powell complimented the Iraqis last week for their skills of deception. "They're quite good at it," he said. In addition to the ersatz launchers, Iraq has employed mock tanks, airplanes, bunkers and artillery. The preferred materials: plywood, aluminum and fiber glass. Among the Iraqis' possible suppliers was a French company, Lancelin-Barracuda, and an Italian competitor, M.V.M. A U.S. Defense Department official says Baghdad is even hiding missiles in "portable mosques sized to the task of concealment." In addition to deploying decoys, the Iraqis are painting craters onto repaired airfields so allied bombers won't retarget them...
...treatment of POWs. A 1985 U.N. report issued after visits to eight prison camps in each country concluded, "Physical violence appeared to be particularly common in POW camps in Iraq." Among the atrocities cited by prisoners: assaults on genital organs, beatings with truncheons and wire cables, electric shocks and mock executions. Late last week Baghdad announced that it was temporarily halting broadcast of POW interviews. That may provide some respite for anxious television viewers. But for the POWs, the worst may be yet to come...
...symbolize a city as Barcelona's unfinished Sagrada Familia: the Expiatory Temple of the Holy Family. Architect Antoni Gaudi's masterpiece dominates the skyline of Catalonia's capital, attracting 700,000 visitors a year. Its art nouveau stonework, its mosaic-encrusted bell towers and its warped geometry brilliantly mock the banality of much modern architecture...
Strianse starts the process by preparing a mock-up of the magazine that shows the tentative placement of each ad page. Meanwhile, Quiggle is given the editorial requirements for that week's issue. Then she and Strianse work the puzzle, trying to fulfill both the editors' needs and the advertisers' requests. As a proof for each page becomes available, it is pasted into position in a "dummy" version of the magazine, allowing the makeup mavens to see at a glance how ad and edit go together...