Word: mockup
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Dates: during 1940-1949
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Expensive Bargains. Sophie designs by telling one of her $125-a-week modelmakers exactly what she wants. To save money, a "mockup" of the dress is usually made first, in cheap muslin. When this is satisfactory, the muslin serves as a pattern. Compared to her costs, Sophie's selling prices of $255 to $1,500 are comparatively modest. Example: in her most expensive evening dress, the ermine trim alone cost $500, the chiffon another $76, overhead and workmanship, $294. With the markup of 42%, the selling price...
With 27 helpers, Rowen got busy. Shunning everything that looked like school, he set up workable, toy-like models of the main parts of a B29, beginning with a propeller that could be operated from an exact replica of B-29 controls, and ending with a mockup of a whole plane in which student reactions could be tested when things went wrong. Charts and graphs of fuel and electrical systems were also converted into full-scale mockups, covered with Plexiglas or painted in bright colors so that students could see what happened when they worked the controls. Result: fascinated trainees...