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Word: mod (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...suit the venturesome male mood, mod boutiques are proliferating in department stores, from Manhattan's Bonwit Teller and Chicago's Marshall Field to Sakowitz in Houston and Bullock's in Los Angeles. Current symbol of the freer male attitude is the turtleneck pullover now being worn by just about everybody from Lyndon Johnson, who fancies the comfort of turtlenecks for travel aboard Air Force One, to the Duke of Windsor, who slips into one for small, informal dinner parties. To go with tuxedos for evening, turtlenecks are becoming fancier, now come in silk or piqué, with...

Author: /time Magazine | Title: Fashion: Man! | 3/1/1968 | See Source »

SMASHING TIME. Lynn Redgrave and Rita Tushingham participate in this romp à la mod, which has too much bashing to be smashing, as it substitutes claptrap slapstick for the once refined art of British comedy...

Author: /time Magazine | Title: Television: Feb. 2, 1968 | 2/2/1968 | See Source »

SMASHING TIME. En route to fame and fortune in swinging London, Rita Tushing-ham and Lynn Redgrave mug their way through mud, sprayed paint and hurled pies amid a mod bedlam that is more goofy than spoofy...

Author: /time Magazine | Title: Television: Jan. 26, 1968 | 1/26/1968 | See Source »

Minus Malvolio, Toby Belch and Sir Andrew Aguecheek, the old plot slides surprisingly well into the with-it world. Viola's whim of dressing in men's clothes, inexplicable in the original, fits in quite naturally with the mod look; she and her brother Sebastian wear identical outfits of zippered yellow tunics and rust trousers, and of course their moptops are the same length. The updated plot involves a singing group known as the Apocalypse, one member of which has just been drafted. Viola, calling herself Charlie, fills in for him; when Orsino, here known as Orson, feels...

Author: /time Magazine | Title: New Plays: Your Own Thing | 1/26/1968 | See Source »

Pity & Wonder. Though French matrons outnumbered those from other countries, many stores reported that hundreds of customers were flying in from Belgium, The Netherlands, West Germany, Scandinavia, and even Portugal and Poland. One U.S. boutique owner crossed the Atlantic to buy mod dresses on sale for $3.60, figuring that their London labels would enable her to charge $30 for them at home. Marveled the Daily Mail: "London has become an Anglo-Saxon version of an Eastern bazaar, where Continentals admire our traditional quality, pity our poverty, wonder aloud how we can do it at the price, and pay in currencies...

Author: /time Magazine | Title: Britain: Devaluation at Work | 1/19/1968 | See Source »

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