Word: mod
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Dates: during 1960-1969
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...conformity, you'll find most of us conservative, especially in this building. You might find men in some of the branch offices--mod men, Nehru jackets. But here you'll find pretty much nothing but conservative, except possibly in the advertising department, you know...
...REPEAT, DO NOT LOOSEN YOUR TIE. DEVIATION CAN SPRING UP ANYWHERE. BE ON THE ALERT. REMEMBER, ONLY YOU CAN PREVENT NON-CONFORMITY! No Sir, I didn't mean conservative like that, like mod-men and ad-men: I mean political...
...Mod Squad" is proof that someone who is paid to keep their finger on the nation's pulse thinks that America is scared of its young. America is afraid of the rock and roll army, scared of its rejection of their values, scared of the drugs kids take instead of alcohol, scared the kids might really be having fun in spite of the imminent wrath of God, scared that it might be true when the young say that adults lives are boring, trivial, and nourishing as spit...
...Mod Squad," with its unrecognizable caricatures of these scary kids, is reassurance for frightened adults. The images say that kids who reject the advantages offered them are not morally superior but spoiled troublemakers who will regret it later, that black people just need more of the old free enterprise system, that the Army makes a man of you, that any of these hippie kids would just jump at the chance to play ball, to get on the bandwagon, to join the team...
...Mod Squad," the black kid, incredulous at being taken back on the force, says, "We thought we were finished." And the tough cop replies, "That's the trouble with you kids today. You think too much...