Word: mod
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Dates: during 1970-1979
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...raise huge herds of Santa Gertrudi cattle. But these are mostly the Australians of myth, slightly larger than life. The faces of modern Australia still include the prospector and the cattleman, but they also include the mine worker, the land developer, the labor leader and the successful young mod designer. Actually, the average Australian is not now-and never was-the remote man of the outback, "the son of field and flock ...from bold and roving stock," as Poet "Banjo" Patterson described the pioneer. He is a suburbanite, and his country is one of the most urbanized nations on earth...
...young Americans flee the country or go to jail rather than face induction, coaxing today's youth to volunteer for military service is almost like asking Army Chief of Staff General William Westmoreland to join the Weatherman. Yet such is the Army's faith in its new mod style that it has launched a 13-week, $10.6 million radio and television campaign -one of the most expensive ever conducted by a federal agency-to sell the idea of enlisting...
...them to use. Most of the pilots cannot afford to buy a plane, and renting them is not always easy. Outside of Lease-A-Plane, the aircraft-rental field is a crazy quilt of widely varying rates, generally casual maintenance and erratic availability of aircraft. Says Johnson, a moderately mod dresser who has the jut-jawed good looks favored in old Smilin' Jack cartoons: "We had to get away from the image of the guy in the leather jacket sitting around a potbelly stove at the airport. We wanted to streamline and standardize our operations so that the businessmen...
...list is heavily studded with Jewish names, but it also includes a few McKay's and O'Connell's and even a Saltonstall. The guests at the head table represent Mass Pax, the NAACP, the UFW, the UAW, and an Afro-American arts center. Still, you wonder, beneath their mod exterior, how different are these Boston liberals from the older, straight-backed stereotypes...
...screech or reverberation to get in the way of the music. For the uninitiated-or for those who turned off when Jimi turned on before an audience like a black Elvis Presley-The Cry of Love should be sufficient proof that there was indeed heart beneath his mod show-business veneer...