Word: model
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Dates: during 2000-2009
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...huge success of the first Spider-Man movie, in 2001, not only saved the day for Marvel but also set its business model in motion. Because Spider-Man's theatrical rights had been sold to Sony, Marvel received just 5% of the $400 million U.S. box office. But it raked in millions by licensing the Spider-Man brand, including $155 million from toys in the first year...
Marvel soon replicated that model with hundreds of its heroes, now bringing in nearly $230 million annually from more than 500 licensing partners. Today the Marvel brand adorns everything from toys, games and apparel to hotels and theme parks. "Marvel has the best array of characters of any licensor in the business," says Brian Goldner, president of Hasbro's U.S. toy division, whose company in January guaranteed Marvel at least $205 million for its toy licenses over the next five years...
...Stalkers, for which he sold DIY kits as far afield as Poland. As demand grew, so did Rhino Buggies' ambitions. "Clients wanted something they could have fun with in the bush but also drive to the office," says Watson, sitting in an office littered with toy plastic rhinos and model LandRovers and Jeeps. So he and his mates came up with the (road approved) Hammer, a Hummer replica on a Nissan chassis. Then, one day, they sat down with paper, pen and ruler and conceived the Blizzard. Which in turn begat their pi?ce de r?sistance (and Watson's own ride...
...some robotic cop depriving people of their liberty." Three other officers are also involved in the club, whose player base is as diverse as the town's-teenagers, teachers, tradesmen, and bureaucrats. Shane Pickett, 19, is one of the club's bright talents and a good role model for younger kids...
Harold Ford Jr. was raised in the tradition of old-style Southern politics, but if he wins, he could be creating a new one. He says, "It's harder for Senate Democrats or candidates to distinguish themselves from the national Democratic model." So instead, he's simply going to try to break...