Word: model
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Dates: during 2000-2009
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...step, sometimes in. Two years ago, he was one of just a handful of artists of his generation to be included in the Whitney Biennial, the New York City museum survey that tries, however bumptiously, to define what's happening. The curators credited him with "serving as a model for painting's renewed focus on the intimate and the figurative." And with the Boston show, which will travel to Los Angeles and London, Hockney is more visible than he has been for some time...
...Yahoo!, Google doesn't want to create its own content in any significant way. Once you do that, Brin and Page reason, people will start to wonder about the search results, whether they are skewed to help Google's bottom line. And once people wonder about that, the whole model--of this innovative, seemingly trustworthy company--is compromised. Do the Google guys pay attention to what people think? You bet. During our interview, Brin pops out to look for the December copy of Wired. In 2004 the magazine had put him and Page on the cover with the adoring line...
...rest and, without any marketing, spread by word of mouth from early adopters to, eventually, your grandmother. Search became Google; google became a verb. The world fell in love with the fun, effective, blindingly fast technology and its boy-wizard founders. Ultimately, the company even found a business model--advertising--and last year made a profit of nearly $1.5 billion on revenue of $6.1 billion...
...paying. The holy grail turned out to be advertising, and it's not an exaggeration to say that Google is now essentially an advertising company, given that that's the source of nearly all its revenue. What Google did was master the automation of online advertising, perfecting a model developed by GoTo.com (later renamed Overture and eventually sold to Yahoo!). Here's how the system works. If you're a company selling sneakers, you can bid to have a link to your website appear in the sponsored area whenever someone does a Google search for, say, tennis or Michael Jordan...
...text of any site and deliver relevant ads to it. Your sneaker company could place ads on tennis-information sites that participate in the Google network. Brin and Page signed up thousands and thousands of clients before their competitors knew what was happening. Now Google plans to apply the model in other media, and it just bought dMarc Broadcasting, whose automated systems connect advertisers with radio stations...