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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether you got the flu shot, how you feel about gay marriage, your political involvement. We used 30,000 individuals who filled out surveys to predict how people make decisions...

Author: /time Magazine | Title: How We Make Decisions | 11/12/2009 | See Source »

...secure the Pashtun population center - Kandahar city, which is now in the process of slipping into Taliban control. The military has been shockingly slow when it comes to matching U.S. training companies with Afghan battalions. No such joint units currently exist. The press has been led to a model town in Helmand, where counterinsurgency seems to be working - but it's an all-American operation. There are no Afghans to take over when we leave, which means the effort is a mirage. And the idea that illiterate and tribal Afghans can be trained into soldiers and police officers remains more...

Author: /time Magazine | Title: Why Did the Iraq Surge Work? | 11/11/2009 | See Source »

...room is at a gentle dim. A willowy model emerges from the darkness and stares intently into the still murky distance. A beat drops, piercing the silence. As the music gathers pace, she sets off, sashaying toward the cameras that await her at the end of the ramp. The lights swiftly brighten to a squinting glare. On either side, necks crane forward to scrutinize every inch of the finery on exhibition. As she pirouettes in front of a flurry of flashes, the crowd emits its approval: some rise to applaud; others roar as they sway to the music. Welcome...

Author: /time Magazine | Title: Fashion Week Comes to Pakistan Amid Mayhem | 11/11/2009 | See Source »

...country was inflected in other collections. Some of the loudest cheers were raised for both the subtlest and unabashed tributes to the Pakistan army. Few items received as much attention as young designer Feeha Jamshed's dirty-green khaki (the army's favorite color) dress. As the model twirled on the start of the ramp, she swung open the lower half of the dress to reveal a lengthy slit...

Author: /time Magazine | Title: Fashion Week Comes to Pakistan Amid Mayhem | 11/11/2009 | See Source »

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