Word: modelers
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...creepy prospect of turning your life into one big direct-mail campaign. But Facebook's Zuckerberg sees the new model as just another form of word-of-mouth. "Nothing influences people more than a recommendation from a friend," he says. To allay privacy concerns, Facebook makes sharing your shopping habits optional, but it's betting that for the bare-it-all generation growing up on social networks, broadcasting what you buy will seem as natural as posting the details of a bitter breakup--or what you ate for breakfast...
There is no guarantee, however, that people will embrace the advertising models that Facebook and MySpace are pushing. "How do you serve up ads in such a fashion that your young, hip audiences aren't turned off by it?" asks venture capitalist Jim Timmins of Pagemill Partners. Google faced these same worries in 2004 when it launched context-sensitive ads inside its e-mail program Gmail. When the company went public later that year, skeptics voiced similar concerns about the viability of an ad-supported model for its search engine. Google now trades at more than $600 a share...
...thought she was way ahead of her time, she was an extraordinary model for women,” said Kitty Dukakis in an interview after the event. “As my mother used to say, ‘without being obnoxious about it, there was something very refined and special about...
...second TV ad to properly explain the need." Instead, Shaklee's 750,000 members and distributors go into people's homes, talk about the toxic chemicals in regular cleaners and demonstrate how to use Shaklee's nontoxic, superconcentrated (using less packaging) products?in either Spanish or English. "Their selling model is to work on environmental education at the same time," says Yale's Esty. "It really is taking the whole commitment to reducing chemical exposure to a higher level...
...shake the notion that a direct-selling party is incredibly uncool, there's the Internet?both for buying Shaklee products and for learning about them. "The next generation is the most networked generation in history," says Barnett, who is on Facebook. "They're constantly talking and referring. Our business model is not dependent on people gathering in a home to demonstrate it. It's dependent on people learning something they didn't know, having a positive experience with our products and then sharing that with their friends." No matter how famous or ordinary those friends...