Word: modelers
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...mature audience. According to Sebastian, the first issue will include a quiz—something along the lines of “are you catty?” she says. Freeze will also crown the 10 hottest guys at Harvard and include an eight-page photo spread about fashion. Models for the shoot are actual Harvard undergrads, auditioned and chosen over the course of two hours on Monday evening in Leverett House. According to Freeze’s group profile on Facebook.com, the magazine will be perfect for when “you want to take a break, ogle some...
...Mercedes now has to win back customer loyalty. That's not so quickly fixed as a mechanical problem. In the first eight months of this year, the firm sold 52,000 fewer E-Class cars worldwide than last year, a drop of 28%. Sales of its other best-selling model, the C-Class, were also down. The financial outlook is dreadful: even without counting $1.3 billion in losses at its Smart small-car subsidiary, Mercedes managed only a tiny operating profit for the first half of the year after a loss in the first quarter...
Middleman-free microlending has long been associated with developing countries. Why not bring the model online elsewhere, circumventing the traditional banking industry? That's the idea behind zopa.com a Web-based lending and borrowing exchange that connects those who want to lend with creditworthy people looking to borrow. Zopa serves as the platform, like eBay. The borrower simply pays a 1% fee to Zopa up front. Members have to be at least 18, have a credit rating and, for now, live in Britain. Zopa plans to open in the U.S. in 2006 and has had offers to take the service...
Smart's woes are typical of the troubles afflicting the entire Mercedes group. The car's manufacturing costs are far too high, especially given its relatively small scale--last year the company sold just 150,000 of them. Smart's managers were overly ambitious in developing new models too quickly, according to company officials and analysts. Hayek long ago dropped out. But even before the original model he helped to inspire had established itself, Smart moved on to new territory: the model range was extended to a four-seater, a roadster and a planned...
With its hugely successful Mini, Mercedes' archrival BMW has shown that there is a market for small commuter cars--even in the SUV-happy U.S. If Smart does buck the odds and survive, the next big decision will be whether to launch the car in the States. A successor model to the original two-seater is under design, and it will comply with U.S. road requirements, company officials say. In hindsight, "we were naive," says a senior Smart executive. "We initially said we weren't selling a car but an idea. Now we know that customers want to buy cars...