Word: modeli
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Dates: during 1980-1989
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Philip Morris is aiming a revived Players, a name first used by the company six decades ago, at upper-income smokers between ages 25 and 35. Says Company Spokesman Ernest Quimby: "It is a brand designed, formulated and packaged to an upscale mode of life." Concurs Adman Bulleit: "Players is a sociable, fun brand for sophisticated adults who enjoy going places at night." The black, cigarette case-type package is an important part of the promotion...
...made the last of his many trips to Addis Ababa. With the help of a former official, he set out on a series of surreptitious expeditions to uncover the deposed Emperor's courtiers and persuade them to tell him about Haile Selassie's way of life and mode of rule. They confided tales of unbounded slavishness, greed, corruption and palace intrigue...
...Reagan Administration was saying little about the Middle East at the moment. Ostensibly, the U.S. was waiting for Arab moderates, notably Saudi Arabia, to exert influence on Syria to accept the withdrawal agreement. In truth, it looked as if U.S. policy was slowly shifting into an election-year mode. With the withdrawal agreement between Israel and Lebanon a reality at last, the Reagan Administration accented the recent improvement in U.S.-Israeli relations by inviting Begin to make his long delayed visit to Washington...
...Square's already skin-tight parking situation. The guests pulled up in Audis and Rabbits and taxis, cocktail glasses in hand, wearing anything from t-shirts and bermuda shorts to Calvin Klein pastel-striped sweaters to a full suit and tie. Their arms outstretched in the firm handshake mode they ran into everyone they expected or didn't expect in the first few moments and introduced them to glowing if harried wives and reticent if recalcitrant offspring...
...even trench mouth. It is a sorry sign of the times that the three bestselling drugs in the country are an ulcer medication (Tagamet), a hypertension drug (Inderal) and a tranquilizer (Valium). Concludes Dr. Joel Elkes, director of the behavioral medicine program at the University of Louisville: "Our mode of life itself, the way we live, is emerging as today's principal cause of illness...