Word: modeling
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Dates: during 1940-1949
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While Penn chattered on, Lisa continued in her uncomfortable but graceful pose, looking as though some preposterous comedy plot compelled her to be completely at ease while leaning against an exceedingly hot stove. Thus for about four hours, model and photographer labored over a picture, which had but one purpose: to convince as many women magazine readers as possible that they could look just like Lisa Fonssagrives in Hattie Carnegie's new creation...
...exhibit-and sell-these glories, page after glossy page of models paraded past magazine readers. Historically, the model was the descendant of the come-on girl posted in front of a Midway show tent; socially, she ranked high above the chorus girl and not far below the movie star. In the bright parade, with the assurance of a duchess and the accomplished posturing of an actress, floated Lisa Fonssagrives. There was Lisa in a little black moire number (by Jacques Fath); there was Lisa invitingly recumbent in a black lace and taffeta ensemble (by Janet Taylor); there was Lisa wistfully...
...model is an illusion that can sell evening gowns, nylons and refrigerators. She can sell motorcars, bank loans and worthy causes. She can sell diesel engines, grapefruit and trips to foreign lands. She can sell everything from diapers to cemetery plots, aspirin to Zonite. She is a billion-dollar baby with a billion-dollar smile and a billion-dollar salesbook in her billion-dollar hand. She is the new goddess of plenty...
...Birth of the Model. In the past century, America underwent a great economic revolution. Americans made more things, and created more power to create still more things, than all past ages put together. The force chiefly charged with selling this breathless, and sometimes choking, proliferation of wealth is advertising...
...supply the huge demand made by the advertisers on America's vast reservoir of beauty, the highly specialized and erratic model business has materialized. An appendage of advertising, model agencies combine the ethics of theatrical agents with the esthetics of bathing beauty judges...