Word: modeling
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Dates: during 1950-1959
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...Denver's Allendale Heights suburban development this week, Homebuilder Jack C. Hoerner (rhymes with corner), World War II test pilot, put finishing touches on the demonstrator model of 40 three-bedroom houses with a unique sales gimmick: a 12-ft. by 14-ft. fallout shelter built into the basement and into the regular $17,500 price tag. The first for-sale version of the house, one of two now abuilding, sold to an about-to-retire Army major who once studied radiation effects, broke off negotiations on another house when he heard of Hoerner's shelter, said: "That...
...introduced it only seven months ago, the house, which has only a few parts made of wood or Masonite, accounts for 30% of all National's sales, and Price expects it to hit 70% by 1960. He hopes to make it even more attractive with a 1960 model that has an exterior of aluminum, including roof, doors, window frames and exterior trim. He paints his aluminum houses with the same shiny baked enamel used on automobiles. (it lasts three or four times longer than ordinary house paints), this year will use a flat, baked Lucite finish especially developed...
Other Japanese carmakers have entered the sweepstakes. The second biggest, Nissan Motor Co., has shipped to the U.S. 2,700 Datsuns (37 h.p., 40 m.p.g.) that sell for $1,616, plans this month to bring in a still lower-priced model, next month to ship quarter-ton pickups and midget station wagons (50 h.p., 40 m.p.g.) to sell for about $1,600. Osaka's giant Daihatsu cartel has started to sell its three-wheeled midget pickup truck called Trimobile. U.S. price...
...Lincoln Square Theatre, which will be completed by 1961, will house a repertory drama group, plus a four year acting school. It will produce new plays and some contemporary classics of Shaw, Ibsen, and Chekov. Whitehead hopes to model the Lincoln Square Theatre after the East Berlin Brecht Theatre. This German theatre has its own company of writers, actors, and producers...
Churchill admits that his Lark is not the ultimate. One fault: the six-cylinder model is underpowered (he is beefing it up). He is not afraid of the Big Three's forthcoming compact cars. "They will have six-cylinder compact cars, but we have an eight," says he. S.P. will add a 1960 Lark four-door station wagon and a convertible, but confidently will make no basic changes in style. Churchill is betting that the Big Three's entries will fan public interest in U.S. smaller cars, double the market to more than 20%. And he believes that...