Word: modeling
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Dates: during 1950-1959
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They did not have far to search, for television is shot through with major and minor forms of corruption. There are the phony commercials: the foam in the beer glass, which is often really soap suds; the home permanent on the pretty model, often the result of a two-hour session with a hairdresser. Last week, the FTC issued a complaint against Libby-Owens-Ford Glass Co. and General Motors, charging "camera trickery" on commercials, e.g., pictures were taken through open windows that were supposedly taken through clear plate glass. There is the blatant, organized sale of plugs...
...least, Billy Smith now has a leg that is better than any store model. At best, the operation portends a technique that may save many a limb in the future...
Help from A.A. Du Font's model assault on the bottle problem was detailed by its assistant medical director, Dr. C. Anthony D'Alonzo, in The Drinking Problem (Gulf Publishing; $2.95). The company first looks for certain giveaway signs: "Frequent absenteeism (characteristically on Monday); a gradual and appreciable drop in efficiency; a change in general appearance and dress habits; frequent disappearances from work." Next, Du Pont medics approach the alcoholic sympathetically, tell him that the company views his alcohol problem as an illness, not unlike heart disease. The company then sends the drinker to its own psychiatrists...
...first NDEA report became hysterical about the question of Federal aid to education, which both the Council and the Faculty felt to be a dead issue already decided, and failed to come to grips with the essential issues of the loyalty oath. Only the second NDEA report, a model committee report, concerned itself with the issues at hand...
...nine-month earnings to $6.19 per share. Studebaker-Packard had a third-period net of $3,399,779, or 53? per share, v. a loss of $9,200,000 last year, pushed its nine-month earnings to $2.39 per share. Chrysler, hit hard by expansion and new model costs, reported a third-quarter loss of $34.2 million, highest in the company's history, cutting nine-month earnings to $2.73 per share...