Word: modeling
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Dates: during 2000-2009
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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...
...never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether you got the flu shot, how you feel about gay marriage, your political involvement. We used 30,000 individuals who filled out surveys to predict how people make decisions...
...named the model you created TRAITS. What does that acronym stand for? Hamilton: TRAITS stands for Time, Risk, Altruism, Information, me-Too and Stickiness. Time is whether you're focused on right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
...information when you're making choices, that tips you toward approving of same-sex relationships. If you're high on the me-Too factor and you know people who are gay or lesbian, that makes you more willing to support same-sex partners. That works in our statistical model, and I think that works in Dick Cheney's life...
...country was inflected in other collections. Some of the loudest cheers were raised for both the subtlest and unabashed tributes to the Pakistan army. Few items received as much attention as young designer Feeha Jamshed's dirty-green khaki (the army's favorite color) dress. As the model twirled on the start of the ramp, she swung open the lower half of the dress to reveal a lengthy slit...