Word: modeling
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Dates: during 2000-2009
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Since he took over as chief executive of Italy's Fiat in 2004, the chain-smoking Canadian Italian has used Apple as a model, focusing on the way Steve Jobs transformed it from an also-ran computer company into a global icon of cool. He encourages Fiat managers to take a close look at Apple's branding prowess and even asks them to benchmark their activities against the company. His biggest success at Fiat is the 500--a tiny, very cool 21st century version of a 52-year-old Italian icon once driven by movie stars such as Marcello Mastroianni...
...move to Canada and for a while lived just across the river from Detroit, is not a micromanager. He declined to be interviewed, but in a first-person account of the Fiat turnaround published in Harvard Business Review, he talked about how he had abandoned the "Great Man model of leadership" that long characterized the Italian firm. Fiat's Great Man was the late Gianni Agnelli, grandson of founder Giovanni, whose family was nothing short of Italian industrial royalty and still controls the firm...
...people in a dozen countries heard her story. "Maybe people need someone they can relate to--someone who is just like them--to spell it out to them," she said. "I felt like I owed it to everyone to just be heard." In South Africa, she became a role model for young people living with HIV. But all that recognition still couldn't protect...
...talk not on a policy level but a personal one. Otis Moss Jr. is a retired Baptist pastor who once served with Martin Luther King Sr. at Ebeneezer Church. His son is the new pastor - following Jeremiah Wright - at Trinity in Chicago, but Moss is the model of a proper old-school preacher and is the father figure of Obama's group. His fellow council member, Joel Hunter, is a white evangelical and pastor of a Florida megachurch. And Vashti McKenzie is the first female elected as a bishop in the African Methodist Episcopal Church...
...some see the turnaround model as a mostly hypothetical solution that has yet to provide results. "It's the audacity of hope in the extreme," says Mike Petrilli, who analyzes education programs and policy at the Thomas B. Fordham Institute, a conservative think tank. "There are very few examples in the country where we've been able to turn around failing schools. And those are just a handful. To go from a few dozen schools to 5,000 is quite audacious. It's not very clear how we're going to get from here to there...