Word: modeling
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There are plenty of other services waiting in the wings--such as Joost and Miro--and there's no telling at this point which business model will win out. It's a case in which whoever wins the game gets to decide what the rules were after the fact. But the answer to our original question is obvious: yes, we have reached the tipping point at which it's perfectly possible to replace your TV with a computer. Presuming two things: one, you don't care about a big screen or bumpin' audio because the Net doesn't deliver those...
...have failed, by offering something different: a hybrid that delivers good service at a reasonable price and eliminates the hub-and-spoke approach that creates mayhem whenever the weather sours. He has convinced his investors, who have so far put $312 million in capital into Virgin America, that this model can work in the U.S. "We're going to shake up the market," he says. Branson expects Virgin America to be profitable within two years. He has done this before: both his British and Australian airlines opened to wide skepticism, and both are profitable billion-dollar businesses...
Virgin's airlines operate more like a loose regional federation, connected by the Virgin brand (an extension of Branson's lighthearted persona in a red-and-purple color scheme) but otherwise owned and operated independently. Each has its own business model--different services for different customers in a different set of cities--but they can work together as needed. Virgin Atlantic, V Australia and Virgin America, for example, plan to share a first-class lounge at LAX and thus reduce overhead. Virgin America, V Australia and Virgin Blue can decide on a whim to allow some of their flight attendants...
...attract both business and leisure travelers, particularly the young creative types who identify with the Virgin brand. Don't expect Virgin on the Pittsburgh-Indianapolis run. "They will be very sad," Branson says of the passed-by places. "That will be part of the discipline of our company. Our model will not work for every city...
...Model Airplane...