Word: modelings
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...Chairman Richard Wagoner said in February that as part of the company's ongoing restructuring the automaker was withdrawing its support from Saturn at the end of 2011 model year. Vice Chairman Robert Lutz told reporters at the North American International Auto Show in January that GM had mounted an expensive overhaul of Saturn by adding a new sedan, a new crossover and a new hybrid. Saturn sales, however, have fallen by more than 40% during the first two months of 2009, and appear to have tumbled again during March. "Everyone is hurting, but Saturn is hurting more," says...
...Masters Golf Tournament next month, but it is spending an estimated $64 million on the NCAA Tournament, where a 30-second spot runs $1 million, according to Nielsen Media. The spots will promote many GM brands, including Pontiac, a nameplate that is slated to be downsized to just one model over the next few years...
...recurrent meme was that the President was risking "overexposure." As it is so often these days, his critics' model was WWFDRD? What would Franklin D. Roosevelt do? F.D.R. reassured and galvanized Americans during the Great Depression with his fireside chats on the radio, but he gave only about 30 in 12 years so that each one would be special...
...debut of the world's least expensive car comes at a time when the entire auto industry is in crisis. Demand for vehicles has plunged with the global recession, hobbling two of Detroit's giants, GM and Chrysler. Even Toyota, the model of a modern car company, is facing its first operating loss in decades. Tata Motors, India's largest automaker, is not immune. Sales of its commercial vehicles and cars have slumped, and debt from the company's purchase last year of luxury brands Jaguar and Land Rover is weighing on Tata Motors' balance sheet. Tata argues that...
...highly competitive computer industry, where companies such as Apple create products but subcontract the actual manufacturing to specialists operating factories in China and other countries where labor costs are relatively low. "What I tried to describe on the Nano is an attempt to look at [outsourcing] as a business model," Tata says...