Word: modell
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Dates: during 1940-1949
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...spur slumping sales, Kaiser-Frazer Corp. last week took a bold step: it cut auto prices 10% to 15%, by far the biggest reductions made by any automaker since the war. The slash brought the list price of the lowest-priced model, the Kaiser special, to $1,995-a drop of $333. The smallest reduction was $198 on the Frazer. The company said that "starting up" costs had been absorbed and that steel end auto parts were now available at lower prices...
Ford predicted that future cuts in list prices will have to come from minor production short-cuts and further drops in the material index, but not from major model changes...
...modern Model A is out of the question--people just wouldn't buy it," Henry Ford II told a press conference at the Business School yesterday afternoon on the day that the American automobile industry produced its millionth car of the year...
Dress manufacturers, who had pushed high-priced fancy items in the days of shortage, were producing dresses at an average wholesale price of less than $9. Philco Corp. cut its radio and radio-phonograph prices as much as $60 (sample: a $44.95 table model cut to $14.95). Consolidated Cigar Corp. put a 9? price on its 10? Harvester and La Palina cigars...
Pinfeathers. One reason he could was the fact that he has been living his job all his life. As a ten-year-old, he flew homemade model planes in Manhattan's Central Park. At the Hill School, classmates nicknamed the quiet youth "The Mummy"; but at Yale, Trippe blossomed out, went in for crew, swimming and football. "I was a guard," he grins, "on a very poor football squad-we lost twice to Harvard and twice to Princeton in my two years...