Word: modell
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Dates: during 1940-1949
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When the final model was chosen and mocked up full-size, Loewy called in Studebaker officials and dramatically whisked the coverings off the model. Loewy feels that "it is the first impression that counts; either it clicks or it doesn...
Recaptured after his second escape from Mississippi's prison farm at Parchman, lanky ex-Robber William Frank Moody became a model prisoner. At 22, he busied himself with a correspondence course in radio repair, was soon earning pin money in the pen by fixing radios for fellow prisoners. Because his whole attitude suggested reformation, Bill was allowed to wear the vertical striped trousers of a trusty...
...augmented his permanent staff in the Studebaker plant from 28 to 39, talked each design over with engineers to see if it was feasible. From hundreds of tentative designs Loewy pulled a curve here, a hood there, a fender sweep yonder, then "mocked up" about a dozen experimental models in clay, one-quarter size, and worked on them. Says Studebaker's President Harold S. Vance: "I have seen Loewy shake his head in disapproval, then take out a knife and with one sweep correct the clay model to perfection...
...friend's home, he met Britain's Sigmund Gestetner, maker of a famed old duplicating machine whose design had not been appreciably changed in 30 years. Loewy lugged the duplicator up to his apartment and built a clay model embodying his ideas. Gestetner liked it so well that he paid Loewy $2,000 for it and used the same design for 15 years afterward. (Gestetner paid him a yearly retainer not to design for any competitor.) Overnight, Fashion Artist Loewy decided to become an industrial designer...
Although started long before President Truman's Point Four program, the big-scale plan might well serve as a model for Point Four planners...