Word: modell
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...locked into playing just one or two online games by stiff up-front charges and subscriptions. And, freed from paying a set fee each month, some players actually end up spending more. Four years ago, Shanda Interactive Entertainment, China's biggest online-game developer, ditched subscriptions for the freemium model and turned around its sagging fortunes. Kristian Segerstrale, CEO of London-based social-gaming site Playfish, says micropayments work because online games aren't a product, they're an ongoing service. "It's nonsensical to pay up front for a service," says Segerstrale. "You don't pay up front...
...Supreme Court declined to hear a challenge to the deal brought by Chrysler's creditors and concerned consumer groups. The White House--backed arrangement gives Fiat a controlling stake in the embattled 84-year-old company, which will be called Chrysler Group LLC and could serve as a model for the reorganization of larger rival General Motors, which filed for bankruptcy on June 1. The pact--the latest attempt to salvage America's sagging auto industry--creates the world's sixth largest car manufacturer. Analysts expect Chrysler to capitalize on Fiat's strengths by introducing smaller, more economical vehicles over...
Momentum behind the Pitot theory is growing. Airbus, after all, recommended nearly two years ago that airlines replace Pitot tubes like those aboard 447 with an improved model less prone to icing. While aviation authorities in Europe and the U.S. never made the change mandatory, Air France said it had begun replacing the tubes in May - and agreed to speed up the process following the crash at the demand of pilot unions...
Which is why the future of books won't be purely Amazonian. It's not an either/or future. It's both/and. It will have publishers and self-publishers and books and Kindles and probably other devices in it too. The rise of a new model doesn't require the death of the old one. In fairy-tale terms, Princess Alera won't have to choose between the politically expedient Steldor and the mysteriously alluring Narian. She can have them both and live happily ever after. Or if not happily, at least she'll have plenty to read...
...place. Our ailing health-care system is long past the point at which we can stop it from breaking down, and it will cost hundreds of billions of dollars to fix. But I trust it's different for most of us. When it comes to individual health care, the model these days is not treating illness but preventing it. The prescription is prevention. Three-quarters of our health-care costs are attributable to chronic, preventable diseases. The way to avoid them (as well as expensive treatments) is to eat well, exercise, get checkups, vaccinate your kids and mind your mental...