Word: modell
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Behavioral economics doesn't ignore the market forces that were all-powerful in Econ 101, but it harnesses forces traditionally consigned to Psych 101. Behaviorists have always known we don't really act like the superrational Homo economicus of the neoclassical-model world. Years of studies of patients who don't take their meds, grownups who have unsafe sex, and other flawed decision makers have chronicled the irrationality of Homo sapiens. Some of our foibles are quite specific, like overvaluing things we have, overeating food in larger containers and overestimating the probability of improbable events - the quirk that made...
...plagued CEO (Frasier's John Mahoney) pays Paul in cash and offers him "bonuses" as a way to exercise control. "One thing I learned from my father: pay as you go," he says. "It's cleaner that way." (Dad turns out not to have been such a good role model.) And Hope Davis is edgily mesmerizing as a self-destructive lawyer...
...fairway - the city is carving out bike lanes and pedestrian plazas and expanding its parks - the deeper motivation is economic. If New York wants to stay on top, it needs to grow sustainably and efficiently, getting more out of less while improving quality of life. PlaNYC could be a model for megacities from Tehran to Tokyo. "If we can solve these challenges here, we can solve them anywhere," says Ashok Gupta, the air- and energy-program director for the Natural Resources Defense Council...
...York well ahead of any other major metropolis - and certainly the Federal Government - in taking a dead reckoning of the risks of global warming. "They've been quite brave in putting this out there," says Marcia Bystryn, president of the New York League of Conservation Voters. "This is a model plan...
...Harvard College Entrepreneurship Forum to listen to Waldorf talk about his experience with the match-making start-up. Waldorf joined the company in August 2000 as a founding investor. The main question Waldorf addressed was a central problem facing Internet entrepreneurs. How can online businesses devise a model that could turn a profit when people are accustomed to free services and online advertising has failed generate substantial revenue? Currently, eHarmony charges $59.95 for a one-month subscription. “It’s not that young people don’t want to pay for services on the Internet...