Word: modell
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Aside from the put-it-out-for-free model, the marketing angle of novel podcasting is what separates it from bricks-and-mortar book-selling. Sigler and Hutchins continue to use the online world to campaign. But how far can this niche truly expand? Most of the copy is generated by tech-saavy, sci-fi loving males, though romantic novels and military fiction are also becoming popular. Mur Lafferty, 35, a novel podcaster who lives in Raleigh, N.C., concedes "there's a lot of guys," but she finds a growing number of listeners are women. What ultimately stands...
...Dell's core business is being pinched by three things. The first is that the company was fairly late at expanding into retail outlets overseas. It depended on its direct sales model for too long. The second problem is that the recession has cut Dell's sales. Dell's final problem is that it cannot find the right people to run the company. It recently dumped most of the senior management that it hired just over a year ago. It takes time for new people to get up to speed. Dell does not have time...
Some Italians, no doubt, are proud that this elegant Turin-born former model and folk singer has the keys to the Elysee Palace. The grateful gossip press is also set to mark the one-year anniversary of the Bruni-Sarko nuptials on Feb. 2. But a series of prickly political matters - and La Carla's waffling about her nationality status - has stirred a flurry of criticism south of the Alps. (See where Carla Bruni placed among the top 10 fashion moments...
...captains of industry hope to survive in the Internet age, Jarvis argues, it's worth considering what Google might do in their increasingly uncomfortable shoes. Jarvis, proprietor of the influential media blog BuzzMachine, gleans maxims from Google's successful strategies that occasionally sound like doublespeak (Free is a business model! Abundance is the new scarcity! Correcting yourself enhances credibility!). But they boil down to practical suggestions: Put your customers in control. Earn their trust. Figure out what they actually want from you. And then get out of their...
...biggest changes—beyond the new publisher and improvements to the Web site—is the company’s adoption of a new business model, said Publishing Director Laura M. Gordon...