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Sensing the start of a profitable new era for pocket porn, the adult entertainment industry is investing heavily and feverishly broadening its marketplace of iPhone porn. The industry sees the iPhone 2.0 as having multiple advantages over the first model. For one thing, Apple's new gadget is nearly twice as fast as its predecessor at loading Web pages, and even faster at running video, which is crucial for the porn industry. About a third of iPhone users watch video on their phone, according to Nielsen Mobile, which is nearly 10 times the number that watch video on other cell...

Author: /time Magazine | Title: The iPhone's Next Frontier: Porn | 6/18/2008 | See Source »

Furthermore, the new model will be available in at least 75 countries, enabling content providers to reach new mobile porn viewers all around the world. Mark Kirstein, president of Multimedia Intelligence, a mobile-research firm, says the iPhone is like a Trojan horse that lets smut providers cut out the carrier as middleman. "The iPhone becomes a portal where people can get to content directly without worrying about the social mores of the network operator," he says, referring to carriers like Canada's Telus, which canceled an experimental adult-content offer after receiving hundreds of customer complaints. That means better...

Author: /time Magazine | Title: The iPhone's Next Frontier: Porn | 6/18/2008 | See Source »

...billion by 2012. With millions of 3G iPhones in the market, Juniper's principal analyst Windsor Holden says, the number could grow far larger. "A huge portion of the $13 billion adult market has been reliant on physical distribution," says AVN Media Network's Cahen. "That business model is shifting to downloadable and streaming content...

Author: /time Magazine | Title: The iPhone's Next Frontier: Porn | 6/18/2008 | See Source »

...Over the past 60 years, scientists have figured out what works best in what models. The vast majority of animal testing [today] is in rodents, either rats or mice. Rodents, particularly mice, have very short life spans, so you can see how a compound would react in a young animal, then in the same geriatric animal, and then in the next-generation animal, all in a time frame that is reasonable. Then if a product or a compound is determined to be safe in a rodent, another species is used. For example, if it's a neurological compound, oftentimes...

Author: /time Magazine | Title: How Much Does Animal Testing Tell Us? | 6/17/2008 | See Source »

...There is no question that, despite the excellent results that come out of lots of preclinical trials, the human is the ultimate animal model - and sometimes a potential downside to a new compound is not identified until it gets to a human. We often hear you can't give aspirin to cats because it's toxic to them, or you shouldn't give chocolate to dogs. Chocolate, which is very safe in humans, is not safe in dogs. But when you go back and look at how many compounds fail before they ever get to humans, [it's clear] animals...

Author: /time Magazine | Title: How Much Does Animal Testing Tell Us? | 6/17/2008 | See Source »

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