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Thus, for example, rather than teaching children to speak by drilling sounds and words, Denver Model therapists begin with what they call "talking bodies" - the nonverbal communication of smiles, gestures and eye contact that normally precedes speech but which toddlers with autism have missed. While therapists use ABA techniques to chart progress toward specific goals, the therapy itself "looks like play," says Rogers, a co-author of the study. "If you saw it, you would say, 'That's what I do with my own baby.' " (Read "For the First Time, a Census of Autistic Adults...

Author: /time Magazine | Title: New Evidence That Early Therapy Helps Autistic Kids | 11/30/2009 | See Source »

Whether the Early Start Denver Model will prove to be more effective than other therapies remains to be seen. Leading autism researcher Tristram Smith, an ABA expert at the University of Rochester, who lauds the new study for its methodological rigor, notes that the gains made by children in the intervention group were similar to those reported in studies of ABA models. "I do think there is a need for head-to-head studies," says Smith. Also needed is high-quality research on how to match individual children with the therapy that suits them best...

Author: /time Magazine | Title: New Evidence That Early Therapy Helps Autistic Kids | 11/30/2009 | See Source »

...showgirl," she told an Italian newspaper. "I am interested in politics, too ... I'd rather be a candidate for the Chamber of Parliament. Papi Silvio would take care of that." Last year, Berlusconi formalized the politics-showgirls link, appointing Mara Carfagna, 32, a former velina and topless model, as his Minister for Equal Opportunities. This summer his party nominated four young starlets as candidates for the European parliamentary elections. "The idea was to make the party younger," says Elisa Alloro, a 33-year-old television presenter who was initially proposed as a candidate, and is the author of We, Silvio...

Author: /time Magazine | Title: How Silvio Berlusconi Uses Women on TV | 11/30/2009 | See Source »

...Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model. "We are all looking to create new revenue streams," says Guy Barnett, a Brooklyn Brothers partner. "We need as many business models as we can get." Adds David Elms, a media-industry partner at consultants KPMG: "I understand the logic behind it, and I can see it continuing to happen...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency-created products tank, the old model of fat fees could once again look pretty sweet...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

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