Word: modelling
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Dates: during 1930-1939
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Last week the spare, stooped grey-haired dean of the premier U. S. industry launched a 1935 edition of the Ford V8, Model 48. And for the first time in his life he launched a model at the New York Automobile Show, No. 1 of the great fairs where the men from the motormaking provinces of the Midwest each year exhibit their newest and finest transportation wares...
...Ford is mechanically much like its predecessor in the Model 40 series. The motor is practically unchanged because, as the Founder said in a signed advertisement, ''We have not learned how to build a better one." Major improvements are in line and ride. Bodies are heavily streamlined, tires are bigger, hood louvers are set in a horizontal line. Like many another motormaker who learned from Walter P. Chrysler's Airflow models of last year Mr. Ford moved his engine forward about 8 in. over the front axle, thus equalizing the distribution of weight. In addition he lengthened...
...considerable fanfare that he planned to sell 1,000,000 of them-"or better"-in the third year of Roosevelt II. A dozen years ago when Chevrolet sales were 76,000 and Plymouth was not even an idea in Mr. Chrysler's head, Mr. Ford was turning out Model T's at the rate of 2,000,000 per year. But Chevrolet has outsold Ford in six of the past eight years, and the last million-car year at River Rouge was 1930. Last year Mr. Ford had a head start over Chevrolet, which was delayed...
...Force. It is not surprising that Chevrolet could best Mr. Ford selling a six against a four (Model A). Yet Mr. Ford, selling an eight against Plymouth and Chevrolet sixes, has considerable difficulty in even holding his own. Messrs. Coyle and Hutchinson certainly do not reciprocate Mr. Ford's indifference to competition but they are by no means in mortal terror of the Man of Dearborn. What they fear, if anything, is a new force evident in Ford merchandising. And that force is powered by Edsel Bryant Ford, 41, heir-apparent to the last and greatest personal empire...
...collect from their customers year after year an admission fee for the privilege of inspecting a product they wish to buy. Yet last week in Manhattan tens of thousands shuffled in line to pay 75?-the price of a Broadway cinema ticket-to see the U. S. automobile, Model...