Word: modelling
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Dates: during 1950-1959
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...true device, the manned airplane. By their reckoning, the nation will need the manned bomber through the 1960s and into the early 1970s. Their promising candidate to succeed today's B-52 bombers: the B70 Valkyrie, an airplane that makes Buck Rogers' spaceship look like a model...
...Cover) Not since Henry Ford put the nation on wheels with his model T has such a great and sweeping change hit the auto industry. Out from Detroit and into 7,200 Chevrolet showrooms this week rolled the radically designed Corvair, first of the Big Three's new generation of compact cars. Smaller and simpler than Detroit's chromespun standards, the Corvair is like no other model ever mass-produced in the U.S.; its engine is made of aluminum and cooled by air, and it is mounted in the rear. To Chevrolet's folksy, brilliant General Manager...
...Hearing that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit hard. "What change?" Deadpanned Bill Knudsen: "We're just going to hang a small hammock under the chassis. Catch all the goddam parts that fall...
...Corvair's factory list price of $1,860 is only $196 below Chevy's cheapest model, the Biscayne. But the spread will grow when it comes to the buyer's choice of extras. The Corvair handles so easily that it needs no power brakes or power steering, and its automatic shift, at $135, is $50 less than on Chevy models. Cole expects that many Corvair buyers will not even want the automatic shift, will prefer the stick shift on the floor to get back the "feel of driving." Thus the Corvair, with the minimum extras needed, will...
...greater worries plague the used-car dealers. They fear that the compacts, priced in the same range as late-model used cars, will wreck their market. If that happens, the market for new cars would be hard hit; if a motorist cannot get a fair price for his old car, he will not be eager to trade it in on a new car. On the other hand, some optimistic secondhand dealers argue that the buyer in the $2,000 class will prefer a roomy, late-model car to a compact. "The man who has been in the habit of buying...