Word: modelling
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Dates: during 1980-1989
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...Holy brothers have promoted their clothes to a new generation of fitness-minded businessmen. All the Boss ads feature a tall, square-jawed model who looks like a health-club regular. "We are completely aware that 70% of men's clothing decisions are made by females," says Uwe. The company also has recruited such top athletes as Björn Borg, the five-time Wimbledon tennis champion, and Jürgen Hingsen, the world-record holder and Olympic silver medalist in the decathlon, to wear the Boss line...
...described as incompatible in a mixture. Some doubters claim the breakthrough is just a lot of air to puff up the cosmetics market. A few users complain that mousse leaves a residue and makes hair pack down. Millions of fans, however, swear by it. Carol Alt, a top Elite model who poses for mousse ads, is a convert. The best part, she says, is that her husband likes its pleasant almond fragrance...
...generation, the horseless carriage remained an exclusive possession of the rich, an ideal object of conspicuous consumption, a perfect excuse for a dashing new wardrobe of matching goggles, cap and scarf. But in 1913 a mechanic named Henry Ford began turning out Model Ts on his newfangled assembly line. By the mid-'20s Ford was producing a car every ten seconds. Price: as low as $265. Mobility was suddenly within reach of the average family, and an egalitarian society was no longer some impossible ideal. Automobile ownership, reported Robert and Helen Lynd in Middletown, soon became "an accepted essential...
...their visions of a well-designed vehicle; in 1928 Le Corbusier and Pierre Jeanneret proposed a clever small car that was never produced. In the Annan's Parking '30s Bauhaus Founder Walter Gropius designed various solid-looking bodies for Adler luxury convertibles. American artists instead used standard models as a kind of canvas or armature. Examples: the aggressive Pegasus by James Croak, featuring a stuffed horse with paper wings crashing through the metal roof of another '63 Chevrolet; The Bicentennial Welfare Cadillac by James Roche, decked out with mirrors and flags; and Ghetto Blaster by Scott Prescott...
...Paris Review interviews provide a flexible medium for all this and more, and yet have evolved into a form unto themselves. They are the very model of the modern literary interview. Generally the interviewees are well chosen, the interviewers well prepared, the results well edited (a process in which the subjects nearly always collaborate, sometimes to the point of taking over the interviewer's role and inserting their own questions). They have been appearing in the quarterly Paris Review since its founding in 1953. With this new volume, the magazine's editor, George Plimpton, has assembled six collections...