Word: modelling
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Dates: during 1980-1989
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Jordan does not see his support for Omega Psi Phi as detracting from his goal to be a role model for youngsters of all races. "I try to be seen as Michael Jordan the person, not as black or white," he says. "I guess I am a pioneer, and at some time I may come up against a racial barrier, but at least I have cleared...
...instead of his famous Aston Martin. It's not that No. 007 has altered his automotive allegiance. It's that Ford Motor Co., the maker of the Continental, offered free cars for the film in exchange for putting Bond behind the wheel of its top-of-the-line luxury model. So it was farewell, Aston Martin. In the lucrative world of product placement, show business and big business are seeing eye to eye about getting brand names into the movies. Says director John Badham, who incorporated Alaska Airlines, Apple computers, Bounty paper towels and Ore-Ida frozen french fries into...
...insulated roof on the local hospital that shaves utility bills 20%. Or venture into the basement of Steele's Super Valu grocery to see the wall that owner Everett Steele built around his cooling compressors to capture heat, which is then pumped into the store. Osage's model conservation program saved the town an estimated $1.2 million in energy costs in 1988 and made a modest but worthwhile contribution toward slowing down global warming...
...million-sq.-ft. commercial- jetliner division in Long Beach, Calif. The only Douglas product available at the moment is a medium-range workhorse called the MD-80 ($27 million; 150 passengers), an updated version of its venerable twin-engine DC-9. Douglas has delivered 553 of the newer model to some 41 airlines, and has orders for 275 more. The company is helping build a similar jet, the MD-82, in Shanghai. China's state airline, CAAC, plans to use the aircraft on its domestic routes. Under a $600 million licensing agreement with the Chinese government, the California firm...
...does not understand. If something stumps him, he goes out and buys a book on the subject. Then he stays in and writes a book on the subject. Usually, the volume he reads is full of recondite information. Typically, the one with his name on the cover is a model of clarity, making difficult subjects accessible to the common reader...