Word: modems
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...left also posted dominant leads in Paris, Lille and Strasbourg, and was in tight races going into run-offs even in such traditional conservative bastions as Marseille and Toulouse. In many close runoff races next weekend, Socialist candidates appear more likely to gain the support of the centrist Modem party, which had once been a coalition partner of Sarkozy's UMP - although the centrists may demand a prohibitive price for throwing their support to the Socialists...
These days most broadband subscribers use either a modem from their cable company or a digital subscriber line (DSL) from their phone company. The first wave of BPL roll-outs doesn't pose much of a threat to the Comcasts and Verizons of the industry, which boast millions of customers and have been selling high-speed access since the late '90s. Some 22 million U.S. households already subscribe to a broadband service, according to Forrester Research analyst Jed Kolko, making it one of the biggest hits of the digital...
...huge chunk of the market is still up for grabs: namely, the 40 million-plus homes using dial-up to connect. For some of these users, a 56K modem is plenty. But budding BPL providers are betting that a significant number of consumers really do want broadband service but are simply holding out for a better offer...
...could very well win them over. For one thing, it truly is plug-and-play. Plug the modem into an electrical outlet, and you're online. The connection speeds are likely to be slower than the typical cable-modem setup (which clocks in at 1 mbps or faster), but they are comparable to most DSL services, which tend to run at about 500 kbps (10 times as fast as dial-up). And BPL is a symmetrical service, meaning it's just as fast sending out digital photos and other fat files as it is bringing them in; cable...
...already reach virtually every home in America. There's no need to make major capital improvements in order to launch, so they can charge less and still turn a profit. Providers say they will price BPL service to be competitive with DSL: about $30 to $40 a month. Cable-modem service is often more expensive (and practically exorbitant if you don't have cable...