Word: modern
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Dates: during 1960-1969
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Actually, most admen use this sort of motivational psychology the way Roman emperors used auguries or modern politicians use religion: they don't necessarily believe in all that stuff, but they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene...
...majority opinion that read like a precis of Thoreau's Walden, Judge Kenneth Keating mourned "the intrusion of the seemingly endless line of asphalt and concrete into the enclaves which many have sought as surcease from the hustle and bustle of modern-day life." Keating's decision was in line with a landmark 1946 ruling of the U.S. Supreme Court, involving a North Carolina farmer. He had sued the Government because the noise of military planes from a nearby airfield had reduced his chickens to a state of eggless nervous collapse...
Creative artists-not to mention many theologians-have long been intrigued by the thought that Jesus, if he returned to earth, might be scorned or rejected by modern Christianity. Implicitly, this is the theme of Nazarin, a Mexican film made ten years ago by Luis Buňuel;, a onetime cinema surrealist and lifelong enemy of church and state. The film is now shown in the U.S. for the first time, in the wake of his successful Belle de Jour...
Overwhelming Irony. With the possible exception of John Kenneth Galbraith, most American critics embarked on a similar analysis of the U.S. would be likely to castigate their own culture in the stern and relentless manner of modern Cotton Mathers. But the French manage to be amusing, or at least elegant, even about the prospect of doom. Nourissier's book is charming and witty, his chief weapon being irony. If the irony at times seems to overwhelm the reader, that too is part of his message: the French are so full of contradictions that he can only explain their affection...
...Kahn's main solution lay in finding modern-day equivalents for Shakespeare's topicalities and fads. I am by nature a purist, and do not condone tampering with works of art. But this is one of the rare exceptions. The purist approach does not work; Kahn's does. It's as simple as that...