Word: modern
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Dates: during 1960-1969
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...pressagent-though not even the best is ever wholly free of flackery-and considerably less than Big Brother. His calling contains more than its share of what the Nation long ago called "higher hokum." But it is also a legitimate and essential trade, necessitated by the complexity of modern life and the workings of an open society. It is growing today, says Harvard Government Professor Seymour Martin Lipset, because "there is ever more direct communication between power and people...
...modern public relations grew out of business' need to talk to the press and through it to the public. The first modern public relations man was the legendary Ivy Lee, a financial reporter on the New York Journal, who decided that U.S. capitalism should have help against the muckrakers, who were attacking the callous business practices prevailing around the turn of the century. He taught the railroads not to try to suppress news of accidents, as they had always done, but to win over the press by supplying full and frank detail. By ghostwriting speeches and commissioning biographies...
...indispensable asset to U.S. society in reconciling the profit motive with the public interest. To the extent that p.r. men respect the intelligence of the public, the public will respect them, as helpers in the increasingly difficult struggle to unravel the complex situations and cryptic messages of modern life...
Inside many a modern Roman Catholic priest nowadays seethes a latter-day Luther crying to be born. One troubled cleric who has let the rebel inside him speak out is the Rev. James Kavanaugh, 37, a diocesan priest of Lansing, Mich., now serving as a counselor to a private mental health foundation in California. In a new book entitled A Modern Priest Looks at His Outdated Church (Trident; $4.95), Kavanaugh unleashes a bitter, searing attack on the foibles and faults of Roman Catholicism, which he still professes to love and serve. Thanks in large measure to its shock value...
...high-minded-and shrewd -concern with the plight of developing nations, which must start clearing their underdeveloped land if they are to meet the food needs of their burgeoning populations. Dramatizing the role it can play, Cat recently completed a test project in Costa Rica demonstrating that modern equipment can clear the densest jungle thicket for about $50 an acre; with older methods, the cost can run as high as $500. Beyond immediate clearing jobs, Caterpillar can expect to reap long-range benefits from seeing foreign countries become agriculturally self-sufficient. Explains Blackie: "If they don't have...