Word: modern
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Dates: during 1990-1999
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...suppliers are in a bit of a quarrel. John Gallagher, a physical therapist and businessman, trademarked the Pilates name, making it more difficult to open an official Pilates studio. Many instructors have navigated this obstacle by opening Pilates-based facilities and choosing to incorporate the ideas of Pilates with modern information on anatomy, physiology and alignment. Sorrentino, who runs her studio by this philosophy, argues that modern knowledge makes for a better program. Publicity has affected the industry in other ways as well. While a recent Vogue article upped Sorrentino's already sizable celebrity clientele, recently found it harder...
...that Harry did was ask the board of the Modern Library, an association that oversees the publication of many renowned works of 20th century literature in attractive, hardcover volumes, to choose, from an unlimited field of candidates, the 100 best novels written in English since 1900. No big deal--especially since the board is made up of respectable thinkers and writers including Daniel J. Boorstin, A.S. Byatt, Shelby Foote, Edmund Morris, William Styron and Gore Vidal...
...important, however, that we recognize when we are being targeted by an advertising campaign, and few have been looking at the Modern Library's list in this light. Random House has been successfully keeping up the illusion that the 100 best list is a real news story by encouraging groups to respond with their own revised lists. The Radcliffe Publishing course, full of young professionals about to enter the field, took on that particular task. The Radcliffe group did a laudable job, even managing to sneak Winnie the Pooh in between Heart of Darkness and Their Eyes Were Watching...
Most interesting, perhaps, is the "people's choice" list on the Modern Library's Web site. Random House has been allowing those who pass by its Web site to cast their own votes for the 100 best, and the results are quite bizarre. Though John Q. Internet has kept The Great Gatsby and The Sound and the Fury in the top 50, he's also added Starship Troopers and several works by Stephen King. Four works in the top ten are by Ayn Rand. Number one, Atlas Shrugged, has received many more votes than the first non-Rand entry, Battlefield...
...increase the popularity of the books for a short while, I find it remarkable that the public is quite so impressionable to a media stunt. As for myself, at least I know that only I can choose the books that I like, and that Harry Evans and the Modern Library board can't tell me what to read...