Word: modernizations
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Dates: during 1980-1989
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Times have changed since Betty Crocker made her debut in 1936 as a symbol of General Mills, and so has she. With five face-lifts through 1980, Betty grew younger and more modern. The sixth edition of General Mills' classic cookbook, published last week, presents Betty with a distinctly young urban professional look...
...speaker, Cuomo is a modern master of the ancient art of rhetoric. His repertoire includes sarcasm, mimicry, hyperbole, irony, parables, analogies and allusions. He poses questions and answers them, sets up philosophical straw men and knocks them down. He begins slowly and gains momentum; he races up the hill of one sentence and coasts down another. His timing is that of a stand-up comic. His voice can be as soothing as a late-night disk jockey's or as rumbling as an Old Testament prophet's. He can, on occasion, be shrill, edging toward the sanctimonious. But always...
...Some modern moms and dads--not to mention doting grandparents--are shelling out large sums for the top-of-the-line trappings of babyhood. At least a few infants are sleeping in 24-karat-gold-plated cribs, which Lewis of London, a New York City-based chain, sells for $1,995. Clown, a children's store in Chicago, offers a $42 sterling-silver toothbrush. And thousands of tots are being wheeled around in sleek Aprica strollers from Japan, which cost...
...indeed, Langdon and Hess make reasonable cases that fast-food restaurant design is the snappiest, purest expression of the American Zeitgeist at mid-century: architecture as billboard advertising, billboard advertising as architecture. Both authors note that the germs of the modern strip were the work of serious architects, not anonymous commercial draftsmen...
...serving 24 hours a day, greasy spoons with super-duper production values and plenty of room. Meanwhile, out in the suburbs and on numberless freeways, the hamburger stand became pandemic. Hess calls Ships, a Googie imitator built in 1958 and demolished in 1984, "the major monument of Coffee Shop Modern," where "Fred Flintstone and George Jetson could meet over a cup of coffee." The descendants include Big Boy, Denny's and Sambo's. From 1950 to 1960, years of heedless American growth, cars multiplied and the great fast-food empires were born: McDonald's, Tastee Freez, Jack...