Word: modernize
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Dates: during 1920-1929
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Opposite as sunny Rome and slate-hued London are the anti-feminist theories of Dictator and Earl. The Roman by sheer ardor would explode the very notion that a "new" or "modern" woman can exist. The Londoner, icily accepting modern woman's existence, defines her function as competition with man, and brands her as a failure at her chosen game...
Said Mussolini: "Love is the prime pastime of mankind. . . . Modern woman cannot get away from love. . . . She is no new woman...
...fate has been kind to her she is bound, body and soul, to some dominant male. . . . She was in industry before the male . . . worked and worked to the limit of her endurance. . . . She is in industry today, but it really is only the modern form of her ancient activity...
...hold on such posts is economic. They are permitted to do a man's work because they do it more cheaply. The reason they are able to sell their labor at a lower price is because women in general receive a measure of protection and assistance from modern society which is not accorded in like measure...
...with shrewd bits of advice for merchants and customers would interest the thousands who work for stores and the daily millions who visit them. But such a column, now appearing daily in the New York Telegram (Scripps-Howard), signed by a young woman named Alice Hughes,* is unique in modern metropolitan journalism. Ethically inconsistent, U. S. dailies consume tons of paper in chatting about automobiles, amusements, radio, real estate, banks, all of which advertise heavily; but they have hitherto refused to give publicity to local stores which are the biggest source of advertising revenue...