Word: modernizing
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Dates: during 1930-1939
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Visitors to New York City this summer may banquet on fine art until they bust. The Metropolitan Museum has lavished its space, taste and scholarship on "Life in America" as artists have seen it through 200 years (TIME, May 8). The new, glassy Museum of Modern Art holds a festal exhibition of "Art in Our Time" (TIME, May 22). At the World of Tomorrow, 1,214 examples of "American Art Today" show contemporary ferment among U. S. artists; not far away are hung 400 serene successes by Old and still Older Masters (TIME, June 26). To assemble all this took...
...featuring a skeleton; 4) American "primitive'' paintings; 5) 200 electrically driven, slow-motion models showing all the physical principles used "in the art and science of mechanics'"; 6) a retrospective show of paintings by burly, grey-haired Joseph Stella, one of the first and most gifted "modern" U. S. artists...
...Dana made his museum of interest to working people and the middle class. In 1912 he got up the first industrial arts exhibition ever held in the U. S.; 1,300 items of Austrian and German craftsmanship. He arranged an exhibition of jewelry (something Manhattan's Museum of Modern Art has not yet got around to), displayed New Jersey textiles, New Jersey bath tubs. New Jersey citizens came in droves...
...come out with no activities lost. Meanwhile, the rest of the country has been catching up with it. Museum workers trained in Dana's "apprentice classes" (another first in the U. S.) have taken his fresh attack into a dozen important museums. Manhattan's Museum of Modern Art has adopted a policy of exhibiting industrial design, has added architecture. Most important of all, John Cotton Dana's social philosophy of art inspired the nation's first Federal Art Project through its director, Holger Cahill, who worked under Dana from...
...further proof of their inability to lower prices until huge new audiences are found, publishers point to Modern Age Books, which two years ago set out to publish paperbound original editions at 35? to 50?. Backed by the Richard Storrs Childs fortune, Modern Age advertised heavily, cut costs by using the Rumford Press between printings of Reader's Digest, set up elaborate distribution machinery. Its losses the first year (attributed in part to inexperience) were reported at around $500,000. Since then Modern Age prices have risen nearer the $1 level...