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...McDonald’s serves large portions in the U.S., McDonald’s sales last year increased by 1.4% more in Europe than they did domestically. Consumers do like to think that they’re getting “a good deal,” but in modern times, sometimes value other factors—like whether food is tasty and healthy—more than portion size. The decision to abandon value marketing, in addition to promoting good health, can be economically sound...

Author: By Justine R. Lescroart | Title: Less is More | 10/3/2007 | See Source »

...School student, Konstantin V. Kuzovkov, also spoke at the event. He recalled walking near the Danilov Monastery in 2005 and seeing a poster of Baker Library just as he was finishing up his application to the school. “The whole project itself is a great example of modern leadership,” Kuzovkov said, referring to the collaboration of people from a range of different backgrounds. “This is how I believe the world is going to evolve pretty soon.” Over 200 people attended the event. They were treated to an autumn-themed...

Author: By Victoria B. Kabak, CRIMSON STAFF WRITER | Title: HBS Rings in New Russian Bell | 10/2/2007 | See Source »

Nicholas Handler’s prize-winning essay was written in response to an article by historian Rick Perlstein arguing that American college campuses are no longer the incubators of radical thought they were in the 1960s because of a modern-day obsession with market-centered thinking...

Author: By Mohindra Rupram, CONTRIBUTING WRITER | Title: Why College Matters, According to Yale | 10/2/2007 | See Source »

...prose style is a little dusty, and James certainly takes his sweet time unspooling his stories. But I had an appetite, and he just hit the spot. My spring academic schedule was the intellectual equivalent of a triple-shot espresso. I took my first timid sips of philosophy and modern literature, and by the end of the semester I was spending entire Saturdays curled in a chair at Darwin’s, gulping down “Ulysses” and Kant. I left Harvard on a stream-of-consciousness buzz, bound for home in Omaha, Neb., with a suitcase...

Author: By Jillian J. Goodman, CRIMSON STAFF WRITER | Title: The Portrait of a Lady - Henry James | 9/27/2007 | See Source »

...Henry Kissinger’s famous question: “Who do I call if I want to call Europe?” This relates closely with the true raison d’être for the EU in the first place: keeping the old continent relevant in the modern world...

Author: By Pierpaolo Barbieri | Title: Wag the Dog | 9/27/2007 | See Source »

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