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Word: modeste (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...holiday firms including Travelocity and automakers such as Ford helped nudge advertising spend in the U.S. gay and lesbian press to $212 million last year, up more than a quarter since 2003, according to research carried out by Rivendell Media and Prime Access. Europe's markets might be more modest, but the gap is closing. Ad revenues at Diva, Britain's top-selling lesbian magazine, have ballooned 73% in the last five years, a period which saw overall British magazine advertising spend dip. About half of all branded advertising in gay media in the U.S. is tailored for that market...

Author: /time Magazine | Title: A New Ad Adage: Same Sex Sells | 7/30/2006 | See Source »

...staff and villagers, the low volume of funds involved reduces the risk of corruption and doesn't require helicopters or fleets of vehicles. These programs pay for themselves through the economic benefits they generate. They fail to catch the public eye, however, and hence remain desperately underfunded. By making modest investments in the world's most vulnerable people, millions can enjoy better, longer lives. And the need for high-profile crisis interventions will be reduced. Andrew MacMillan Scansano, Italy...

Author: /time Magazine | Title: Letters | 7/29/2006 | See Source »

...glamorous contestants competing on America's Next Top Model share the same dream - to become stars of the catwalk. But the 12 writer-producers who help create one of TV's most successful reality shows have more modest ambitions, and to achieve them they are strutting their own version of the catwalk - a picket line outside the series' production studios in West Los Angeles. Early this week the entire writer-producer staff of Top Model walked off the job, alleging that the show's executive producers are hindering their efforts to join the Writers Guild of America and collect...

Author: /time Magazine | Title: Strikers on the Catwalk | 7/27/2006 | See Source »

...That's what three researchers from Johns Hopkins Medical School in Baltimore believe. In a highly speculative, but well-reasoned, article in the Journal of the American Medical Association, they argue that testicular cancer is amenable to current treatments because testicular cancer cells are particularly vulnerable to modest increases in temperature - in the same way that normal sperm cells are vulnerable to increases in temperature. (Indeed, without the testes' somewhat cooler environment outside the body, most sperm cells would degenerate and be unable to fertilize eggs...

Author: /time Magazine | Title: The Cancer Lessons of Lance Armstrong | 7/26/2006 | See Source »

...June 20, 2001, when the police reached his modest brick home on Beachcomber Lane in suburban Houston, they found Andrea drenched with bathwater, her flowery blouse and brown leather sandals soaking wet. She had turned on the bathroom faucet to fill the porcelain tub and moved aside the shaggy mat to give herself traction for kneeling on the floor. It took a bit of work for her to chase down the last of the children; toward the end, she had a scuffle in the family room, sliding around on wet tile below a poster that proclaimed the epithets of Christ...

Author: /time Magazine | Title: The Yates Odyssey | 7/26/2006 | See Source »

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